Weekly Telegraph

Mongoose Media is pleased to announce the acquisition of a new weekly title to their ever increasing portfolio; the Weekly Telegraph. Mongoose will be handling the Weekly Telegraph advertising sales in several areas, including travel, education, property, shopping, and also online directory sales for the Weekly Telegraph website www.telegraph.co.uk/expat

This expatriate publication is delivered to subscribers in over 180 countries and currently available from newsstands in over 50 countries, giving it an average weekly readership of 200,000 worldwide. Readers of the Weekly Telegraph enjoy the best of British journalism from a whole week of The Daily and Sunday Telegraph in a single weekly issue, plus specially written features focussing on issues of particular interest to expatriates.

Mongoose Media has extensive experience in dealing with International publications, including National Geographic, Newsweek and RAF News. Richard Walters, Managing Director at Mongoose, said 'We are thrilled to be representing this prestigious title and working closely with the Weekly Telegraph team to ensure growth and success of the advertising sectors to which we have been appointed.'

Yoga Magazine

Yoga Magazine Limited has appointed Mongoose Media to represent their monthly consumer title - Yoga Magazine. Available on news stands, it offers readers news, features, celebrity interviews and everything new that is in the world of Yoga.

Suitable for all levels, from beginners who are starting out to experienced followers, Yoga Magazine touches on ethical topics, tips and advice on related spiritual disciplines and how to live a healthy lifestyle.

Richard Walters, Mongoose Media's Sales Director says 'We are very excited to be working with Yoga Magazine and look forward to developing new advertising sectors, offering readers a wider range of services'

The Country Gentlemen's Association

Founded in 1893, the Country Gentlemen's Association is an organisation where courtesy and standards still matter, which relishes the challenges of the modern day whilst continuing to appreciate traditional values.

Mongoose Media have been appointed to represent their exclusive members' magazine, Country. It is editorially very strong incorporating specially commissioned features and regular columns covering countryside topics and general interests, such as wine, travel, the arts, cookery, books, sport, gardening and properties.

Lesley Whigham, Business Development Manager of Mongoose Media says 'CGA is a well established association with a membership publication that is highly regarded by its' members. We are keen to promote their values and introduce new advertising sectors within Country.'

Mercedes-Benz

Mercedes-Benz, has appointed Mongoose Media to represent their customer publication in the UK.

Mercedes Magazine is a quarterly publication with a distribution of 215,000 and covers a wide array of product news and company information, whilst introducing their readers into a world of quality brands with features on travel, culture, finance and lifestyle.

Mercedes Magazine is made for people who appreciate and willingly invest in tradition, passion and innovation which is reflected within the editorial content and the design of the publication.

Richard Walters, Mongoose Medias Sales Director says 'We are very pleased to be working with Mercedes on their customer publication and look forward to pro-actively promoting Mercedes Magazine and their well established brand that is Mercedes-Benz.'

The Institute of Materials, Minerals and Mining

The Institute of Materials, Minerals and Mining IOM3, who have a portfolio of publications, have appointed Mongoose Media to represent their advertising sales.

The IOM3 is made up of a number of successful acquisitions and is now the largest pan-material professional organisation in the world.

The portfolio of magazines, all well respected within their independent sectors are made up of:

Materials World A monthly publication which embraces the whole spectrum of materials and minerals. A particular emphasis is placed on advanced technologies, the latest developments and new applications, giving prominence to those topics that are of fundamental importance to those within the industry.

The Packaging Professional A bi-monthly magazine for members of the IOP: The Packaging Society, a division of the IOM3. Focusing on technology, innovation and design in packaging, the magazine serves a community of industry professionals.

Clay Technology The bi-monthly members magazine of the ICTa: International Clay Technology Association, an association of the IOM3. IT provides those within the industry of technological advances and up to date news features.

MADE Published three times a year, this publication is an essential read for the materials and design communities. Written specifically with this audience in mind it provides information on packaging, materials, architecture and product design.

Lesley Whigham, Business Development Manager of Mongoose Media said: 'We are pleased and excited to be working with the Institute of Materials, Minerals and Mining. There is great potential to further develop the advertising sales on each of the publications and we are eager to get started.'

Ten Alps buys Mongoose Media

Mongoose Media Ltd has been purchased by leading media group Ten Alps plc. Ten Alps is a specialist communications company with offices in London, Manchester, Newcastle and Edinburgh. Mongoose has come into a Group which is a leader in production and commercial services across a range of media including TV, radio, video, events, print and of course on line with web sites and web TV expertise. Mongoose Media will be run as an autonomous business within the Communications Division of Ten Alps, with existing management to ensure continuity and the potential to maximise growth. By continuing to provide a high quality and effective advertising sales services across print titles as an autonomous unit within Ten Alps our clients will still enjoy the relationship with a focused and dedicated team. There will be no personnel changes and contacts, relationships and arrangements within Mongoose are unaltered. Mongoose will however now be able to provide access to a wider and more comprehensive range of services, including web and magazine design, editorial support, exhibitions management, conference arrangement, video and audio production, a full range of multi-media services and even a TV channel if appropriate.

Richard Beatty, Director of Mongoose, said: "This is great news for both our clients and staff. Mongoose will continue to provide and develop the excellent standards that our customers expect from us, whilst broadening the range of services we can offer as a new part of the Ten Alps group."

Alex Connock, Chief Executive of Ten Alps Plc, said: "Mongoose and its young, talented sales team bring us considerable added firepower in advertising sales – a key constraint to organic growth in specialist factual media. The team also have an excellent client list and track record of profitability. We’re looking forward to seeing even more of what they can do."

http://www.tenalps.com/newsview.php?id=230

The British Institute of Radiology

The British Institute of Radiology (BIR) has appointed Mongoose Media to represent their membership publication, the British Journal of Radiology (BJR). The BIR is a registered charity and the oldest radiological society in the world. They promote and encourage the study and practice of radiology, radiobiology and the medical applications of nuclear science in all aspects of kindred sciences.

The BJR is a monthly academic research journal that consists of original papers on all areas relating to radiology. It is the official journal of the BIR and is circulated to their 3,000 members.

Mongoose has been appointed to undertake the advertising sales effort that will encompass the BIR's printed media and website

Weatherbys Appoint Mongoose Media

Weatherbys provides British Horseracing with its centralised administration, acts as its Bank and maintains the founding breed register for Thoroughbred racehorses. In addition, the company provides racecard publishing services for most British racecourses. In 2007, four million racecards will be produced for 57 racecourses, taking in almost 1,400 fixtures. Uniting, innovation, flair, accuracy and reliability, the Weatherbys racecard is widely regarded as the world leader.

Mongoose Media has been appointed to represent the Weatherbys racecard portfolio to national advertising accounts. Mongoose will present the cards as part of a “Racing Media” package and offer regional access on the basis of 100,000 card units. Richard Beatty of Mongoose Media said, "The Mongoose Media team are delighted to work on this exciting project, and we are sure that we will be able to open up a substantial new revenue stream to the benefit of all those involved."

www.weatherbys.co.uk

The Cruising Association

The Cruising Association has appointed Mongoose Media to represent their membership publication Cruising. Founded in 1908, The Cruising Association represents the interest of cruising sailors worldwide and provides up-to-date cruising information for their 4,200 members.

Cruising is a bi-monthly magazine that is lively well-illustrated magazine. It is brimming with features by well known writers within cruising and covers technical advice and features. It provides help to yachtsmen and women with information on new products, sailing and cruising conditions plus general marine news covering the UK, European and Worldwide waters.

Mongoose has been appointed to undertake a major overhaul of the advertising sales effort that will encompass the Cruising Associations' printed media and website www.cruising.org.uk

Richard Walters, Mongoose Media's Advertising Sales Director says "We are very excited to be working with the association on the re-launch. We are confident that our established contacts within the industry will ensure success of the project and maximise the Association's advertising revenue."

The Oldie

Mongoose Media invests in The Oldie

A Getty family trust has sold The Oldie, the irreverent magazine founded and edited by Richard Ingrams, to three investors led by James Pembroke, its former business manager who resurrected the magazine as a monthly after it was temporarily closed in 1994. The late Sir Paul Getty had bought the magazine in 2001 from Naim Attallah, its original backer. Since then, the magazine has gone from strength to strength.

The Oldie was founded by Richard Ingrams, in 1992, as an antidote to an anodyne press obsessed with the non-achievements and non-sayings of "yoof." The magazine boasts some of the UK's best writers (including Ned Sherrin, Miles Kington, Beryl Bainbridge and Rosie Boycott), all of whom delight in this platform of non-conformity.

"I worked with Richard on The Oldie for five years in the 90s" says James Pembroke, 40, who has his own magazine publishing company in Bath, "and am truly delighted to be involved with my favourite magazine again. The growing obsession with celebrities and reality TV proves how prescient Richard was in 1992. The Oldie has a real chance to build its circulation by reaching all of us who yearn for independent thinking and irreverent writing, something we all sadly associate with a bygone age."

Richard Ingrams says: 'I am delighted to be working with James Pembroke again - he is the most pro-active man I know'

The other investors are Richard Beatty and Graham Paling of Mongoose Media, the UK's largest ad sales agency, and David Kowitz, the American founder of the hedge fund, Indus Capital Partners. Richard Beatty will be directing the magazine's ad sales team whereas David will just be happy to attend the magazine's literary lunches, at Simpson's.

http://www.theoldie.co.uk

IT training

The British Computer Society has appointed Mongoose Media to re-launch IT training the UK's premier information technology training journal. Mongoose will also handle sales on www.train-net.co.uk. IT training has previously been published by Haymarket and will now be published under licence by the BCS.

IT training brings the latest developments in IT and technical training to its high-end reader four times a year. Its circulation of 12,000 is exclusively made up of training managers, IT training and IT managers and HR directors, as well as MDs and CEOs responsible for their organisations’ training purchasing decisions. The average reader of IT training is responsible for training over 400 employees and controls a budget of over £150,000.

www.train-net.co.uk gives fingertip access to the magazine, providing a valuable information tool and reference source for users.

Richard Walters – Mongoose Media Advertising Sales Director says "This is a great opportunity for Mongoose to develop its growing competence in the IT sector and to further develop our relationship with the British Computer Society. I am sure we will be able to build on Haymarket’s success".

Visit Manchester

Marketing Manchester appoints Mongoose Media

Manchester Marketing has appointed Mongoose Media to represent a range of travel and tourism publications as well as their main website. This includes Where to Stay, the Manchester Guide, All About Manchester and www.visitmanchester.com.

This appointment has been made in the light of our highly successful work with the Labour Party Conference in 2006 and the launch of Time Out Manchester. It is also based on our continuing success with the Visit London Guides which we have managed for over 12 years having achieved record revenues during the 2006 sales campaign.

Richard Walters, Mongoose’s Advertising Sales Director says "We have been appointed to work closely with the Manchester Marketing team to use our experience in the travel market to ensure that their Guides and website achieve their true potential"

www.visitmanchester.com

BMUS

The British Medical Ultrasound Society

Mongoose Media has been appointed to represent the quarterly journal Ultrasound. Ultrasound is the official journal of the British Medical Ultrasound Society, a multi-disciplinary, charitable society comprising radiologists, obstetricians, sonographers, physicists and veterinarians amongst others. The journal aims to cover all aspects of medical ultrasound from the theoretical through to clinical applications.

Revenues have experienced a significant drop over the last few years and Mongoose has been appointed to produce a professional media kit, redevelop relationships with key industry advertisers and build a package that will service all of the BMUS’s advertising sales requirements as well as revitalising the advertising sales effort on Ultrasound itself.

www.bmus.org

PSM Magazine

Mongoose Media has been appointed to represent PSM the members magazine for the FDA. The FDA has been representing the interests of the UK's senior public servants for more than 80 years. www.fda.org.uk.

Public Service Magazine is a quality business and current affairs magazine for senior managers in government. PSM was launched in February 1998 as the UK's leading title for this highly influential readership. PSM's 16,000 readers come from all parts of central government - the civil service, public bodies, quangos and the health service. Mongoose has been appointed to undertake a major overhaul of the advertising sales effort that will encompass the FDA's printed media and website.

The Embroiderer’s Guild

The Embroiderer’s Guild has appointed Mongoose Media to represent its two market leading craft tiles, Embroidery and Stitch. The Guild is celebrating its centenary in 2006 and is working towards the completion of the National Embroiderers and Textile Centre in Manchester in 2008. It is therefore a great time for Mongoose to be working with the Guild to make the best of the investment and development that is taking place. We plan to re-approach the market and build new, more organic relationships with the key players in the market.

IKEA Family Live

August Media has appointed sales house Mongoose Media to handle the advertising for IKEA Family Live, the IKEA customer loyalty magazine which will launch in the UK in February 2007. The international magazine is published in 11 countries across Europe and Asia, with a print run in excess of 16 million copies.

Mongoose Media has substantial experience in the customer magazine sector, managing publications for a range of blue-chip clients with a focus on the retail sector. Its current client base includes Newsweek, The International Herald Tribune and National Geographic, as well as contract magazines for Visit London, the CTC and the British Computer Society.

The new IKEA Family Live magazine will initially be distributed in-store with a cover price of £2.00 but also available free of charge to all members of IKEA Family, as part of the IKEA customer loyalty scheme being rolled out in the UK.

The initial magazine circulation will be more than 500,000, which will increase with membership of the UK IKEA Family scheme. This will automatically make IKEA Family Live the biggest magazine in the 'Women's interest: Home interest' sector according to the ABC, easily overtaking Homebase Ideas (399,984) and Ideal Homes (245,729).

Mark Lonergan, managing director, August Media, said: "We decided to follow the successful model used in all other countries and appoint a dedicated specialist ad sales agency, rather than recruit a team. We chose Mongoose because of their clear enthusiasm and understanding of the brand, as well as the excellent track record in the customer magazine sector of the whole Mongoose team."

Richard Beatty, New Business Director, Mongoose Media, added: "We are delighted to have been appointed as the new representatives for IKEA Family Live and look forward to working with IKEA and August to ensure the success of this exciting new project."